The goal was to create a band to explain the products inside the kit of hair styling products.

We used a more glamorous aspirational shot of our model to show the level of style achievable with our product. As a brand normally associated with thinning hair concealment and regrowth it was important to promote the styling products as a beauty product anyone is able to use.

Initially a holiday promotion this packaging extended to tradeshows and special online sales for a limited time.