The goal was to launch Toppik in Sephora stores in Europe. This required special packaging for the retailer for a high-end beauty audience. This also required a bi-lingual packaging.

To upscale our standard kits I introduced an action shot to our packaging to reveal a new product to new audiences in a market (hair fibers) that was still new and largely not understood. The fibers show exactly what the product inside is so the customer can put the visuals together once they read the products summary and directions.

​To bring the packaging more up to beauty standards I introduced more white elements to lighten and bring attention to the product on shelf in Sephora Europe Stores.