The goal was to create a beauty product packaging to permanently live with the rest of the Toppik brand.

The brow fibers product is a new product that depended on a heavy amount of consumer education on the packaging. I condensed the information into manageable sections to best portray: the use, how the product works, and how the components are packaged.

​The challenge was showing a new product to the market that did not already have a point of familiarity. People understand brow pencils and powders but not loose “fibers".